On 8 September 2014, BBC Four introduced a collection of idents coinciding with a season on abstract art. Idents were created by a number of artists including Turner prize winner Laure Prouvost and Sebastian Buerkner.
Cassian Harrison said “Too often the BBC is seen – and sometimes it can behave – as a bit of a closed shop, a walled garden, It’s terrific to be able to get artists to do stuff directly for us in a really unmediated way.”
The idents appeared from Monday 8 September until Sunday 14 September, on every single BBC Four junction. During 2016 the ident are now part of the regular package of idents used on BBC Four.