BBC One is the flagship television channel of the British Broadcasting Corporation (BBC) in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world’s first regular television service with a high level of image resolution. It was later renamed BBC tv until the launch of sister channel BBC Two in 1964, whereupon it was known as BBC1, with the current spelling adopted in 1997. The channel has an annual budget of £1.2 billion. Along with the BBC’s other domestic television stations, and many European broadcasters (and some in Asia), it is funded principally by the television licence fee, and therefore shows uninterrupted programming with no commercial advertising at any time. It is currently the most watched television channel in the United Kingdom, ahead of its traditional rival for ratings leadership, ITV1.
On 15 November 1969, BBC1 began transmitting in colour, and introduced the first version of the "mirror globe" ident.
By 1985, computer graphics technology had progressed sufficiently that on 18 February the mechanical mirror globe was retired in favour of the new "Computer Originated World", or 'COW'.
The Computer Originated World was replaced on 16 February 1991 by a new 'Virtual globe', designed by the Lambie-Nairn branding agency who had first made an impact with Channel 4's original 1982 ident.
On 4 October 1997, the globe was dramatically updated when it left the confines of the indoors to take the form of a hot-air balloon.
BBC One launched a new look on 29 March 2002. The new look replaced the balloon idents, and spelt the end of the much recognised globe identity by the BBC - which had been used in various ways since 1963.
The latest identity debuted on BBC One at 10am BST on 7 October 2006.
On 1st January 2017, BBC One retired the circle idents and presentation after over 10 years.
Christmas presentation used by BBC One.