BBC One: 2002-2006

BBC One launched a new look on 29 March 2002. The new look replaced the balloon idents, and spelt the end of the much recognised globe identity by the BBC – which had been used in various ways since 1963.

All of the idents under this theme had a common focus: people in various forms of movement and music with a somewhat upbeat rhythm. Red was also used as the predominant colour in all of the idents. Promo graphics were updated on 1 May 2004, and the idents aired for the final time on 7 October 2006, at 1.10am. A montage of idents aired together, ending with the rarely seen ‘Ballet’ ident.

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This ident shows three acrobat performers wrapped in red and white sashes performing acrobatic tricks while suspended from the roof. Frequently used to introduce the news.

This ident was used during times of “reflection” only, namely times of national tragedy and the death of a Royal Family member. It was mainly used to introduce coverage of funerals.

The first ident to be used in the new look BBC One, the camera circles around two Capoeiristas throughout its duration.

This ident begins with a close up of two women dancing together with a “techno”-style version of the BBC One jingle playing in the background.

This ident first shows a closeup of a Maori native, and then pulls back to reveal 14 Welsh amateur rugby players performing a Haka. Withdrawn in 2005 due to licensing issues.

This ident shows three basketball players dancing in their wheelchairs to a hip-hop theme. The lead dancer is Adrian Adepitan, a British paralymimage basketball player.

Filmed in Hertfordshire against a decorated red backdrop, the camera first focuses on a couple dancing salsa, later revealing a large group of dancing couples .

Filmed inside a power station, this ident shows six members of the dance troupe Tap Dogs performing a tap dance, incorporating the sound of the troupe’s tap shoes.

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First broadcast on 4 October 2002, the ident was filmed in studio with a red backdrop. It features one lead dancer and 6 back-up dancers. It was the first ident that was not part of the launch set.

First broadcast on 8 November 2002, this ident features 9 males and 9 females dancing a traditional Indian dance, much like a Bollywood movie.

Launched on 2 January 2003, the ident was filmed in Leadenhall Market in the City of London and features three couples dancing the tango, supposedly in the rain.

First broadcast on 16 June 2003,This ident features seven people dressed in traditional Chinese clothing performing tai-chi on a lakeside. This ident had two versions: one with the camera drawing back, revealing all the performers and their mirror image on the loch; the other (withdrawn in 2003) starts with the mirror image and spins round to reveal that the viewer is actually looking at the reflection.

Launched on 5 September 2003, the ident follows three skateboarders through the Harland & Wolff shipyard in Belfast.

Introduced 5 January 2004, this ident was filmed on an African Savanna. It features nine native Maasai tribesmen dancing in the centre. It is the only ‘Rhythm & Movement’ ident to be filmed outside the UK. The music is predominantly percussion-based.

First shown 4 January 2005, five b-boys perform a street dance routine. The soundtrack to this ident was changed one day after being introduced, with only BBC One Scotland’s locally branded version retaining the original music.


Promo Endboards

Slide / Menu

Queen Mother Presentation
The Queen Mother passed away on 30 March 2002, just after the new presentation package was debuted, and this event was the first opportunity to see the type of graphics usually seen only very rarely on television.

Breakdown Slide

Information Slide

Promo Endboards


Sign Zone Presentation



Advice / Information Slides

Cross-Channel Promotion
2003 (Yellow)

Cross-Channel Promotions and Previews

The ONE to Watch

Seawatch – Special Promo

Next Slides

News Report Slide

Christmas Presentation

For coverage of Christmas presentation on BBC One in 2002, 2003, 2004 and 2005, visit BBC1 Christmas 2002-2005.