BBC One: 2006-2016

Coming Full Circle

The latest identity debuted on BBC One at 10am BST on 7 October 2006. They were announced on 26 September 2006 as the replacement for the ‘Rhythm & Movement’ idents and were designed and produced for the BBC by Red Bee Media. A circle symbol was decided upon as the theme for the idents since it was described as a ‘symbol of togetherness’, but also a ‘nod’ towards the channel’s heritage and in particular, the use of a globe logo for much of its history. All idents involve the basis of the action to be shown, be that footballers kicking a ball or children playing with flowers before the circle is shown to form and the BBC One logo animates onto the screen.

BBC One: Special Idents 2009-2016

BBC One: Special Idents 2009-2016
A selection of special idents used by BBC One.

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BBC One: Idents 2006-2009

BBC One: Idents 2006-2009
A new look to BBC One debuted on 7 October 2006 at 10am BST.

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BBC One: Love 2013-2014

BBC One: Love 2013-2014
BBC One Love presentation was launched during Christmas 2012 consisting of stings, promos, trailers.

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BBC One: Stings 2016

BBC One: Stings 2016
BBC One introduced new presentation stings on 1st January 2016.

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BBC One: Stings 2015

BBC One: Stings 2015
New additonal stings are added to reflect the season or events.

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BBC One: Presentation 2006-2016

BBC One: Presentation 2006-2016
Following the 2009 refresh, programme menu-info and associated presentation were re-edited to include the background of a current ident, and specially adapted menu-info and promos...

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BBC One: Idents 2009-2016

BBC One: Idents 2009-2016
On 2nd May 2009, the circle idents were re-edited with shorter video sequences and new soundtracks.

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BBC One: Special Presentation 2015

BBC One: Special Presentation 2015
BBC One launched two new idents and special presentation to mark the New Year on January 1st 2015.

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