On 9 September 1985, BBC overhauled its long-standing block of children’s programming as Children’s BBC, and for the first time the children’s block had dedicated idents and an in-vision presenter. Previously the BBC had broadcast children’s programming using BBC1’s team of regular duty announcers. The launch presenter for this block, and thus the first Children’s BBC presenter of the current format, was Phillip Schofield.

During the 1990s, Children’s BBC began to be referred to informally on-air as ‘CBBC’ (this occurred at around the same time that ITV’s rival service “Children’s ITV” began to be referred to as CITV in a similar manner).

1985-1989

Ident



1989-1991

Ident
Version 1



Ident
Version 2


Studio and Presenters






1991-1994

Ident

Slide

Studio and Presenters