A selection of presentation used by BBC Sport from 1986 until February 2003.

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Pre-1988

Prior to the introduction of the corporate logo branding and ident, the BBC Sport name featured in trail animations for sports programmes.

Promo Animation
1986


Promo Animation
January 1988


1988

September 1988 saw the first BBC Sport ident, introduced for the Seoul Olympics. Three versions of the soundtrack were produced, each in a different key.

Ident
In this first version of the animation, the globe spun in the wrong direction.



Ident
The ident was revised in June 1989 for the globe to spin in the correct direction.



1992

A new set of idents were introduced in July 1992, bringing the BBC Sport globe up to date in time for the Barcelona Olympics.

Ident
Full Colour



Ident
Red


Ident
Green


Ident
Blue


Ident
Gold


Season Promo
1993







BBC Worldwide Endcap
1995

1996

Ident
Coinciding with the BBC’s coverage of Euro 96 in June, the ident was again updated, featuring a new BBC Sport logo.




Ident
Gold – Introduced for the Olympic Games in Atlanta.




Euro 96 Promo
1996

Olympics Promo
1996

F1 Grand Prix Trail Endboards
1996

1997

The change of BBC corporate logo meant an overhaul of the branding in October 1997, though the familiar globe remained.

Two versions of the ident were produced to open and close programmes respectively.

Ident
Version 1



Ident
Version 2



1999

1999 saw the globe motif retired; a new set of fast-paced idents emphasised movement and action, with versions representing particular sports.

Ident
Generic



Ident
Athletics



Ident
Golf


Ident
Snooker



Assorted Endboards
2000-2004