4seven is a television channel in the United Kingdom which launched on 4 July 2012 at 7.00 pm. According to Channel 4, it was created in response to its viewers saying that with so much choice they sometimes missed the best programmes, despite having PVRs and access to on demand services.
4seven launched with 20 hours of content in the schedule per day. In the 8.00 pm and 10.00 pm slots the channel broadcasts a repeat of shows from the previous day that have created a critical buzz in newspapers, chatter on social media through Twitter and Facebook and reaction on the overnight log of comments kept by the broadcaster. The 11.00 pm slot is used to repeat the programme shown on Channel 4 at 9.00 pm, which air again on 4seven at 9.00 pm the following day. The rest of the programmes on 4seven are reruns of the most popular ones of the week. Weekends are devoted to multiple repeats of the best-rated programmes of the past seven days.