Channel 5 is a television network that broadcasts in the United Kingdom. Launching on 30 March 1997, it was the fifth and final national terrestrial analogue network to launch.
The channel is now owned by Viacom, who purchased the channel from Northern & Shell on May 1st 2014 for £450,000,000. Previous owners included the RTL Group between 2002 – 2011.
Launching on 30 March 1997, Channel 5 used several idents based on rotating number 5s and word Fives with random objects.
Channel 5 refreshed its celebrity idents on 11 September 2000, and also introduced four standard coloured idents, which were used more and more as this presentational run progressed.
In another continued effort to transform the identity of the station, Channel 5 was rebranded as 'five' on 16 September 2002.
In October 2010, the new owner of Channel 5 Richard Desmond revealed the station’s new look and confirmed its official on-screen identity as "Channel 5" during a press launch.
Five received a new look on 23rd January 2006.
On 6 October 2008 at 21:00, Five relaunched, with a new logo and idents, ditching its lower-case five logo in use since 2002, to a current upper-case FIVE logo.
Presentation on Five was updated in February 2010, with new programme-related idents replacing the previous set.
Channel 5 unveiled a new look at 9.15am on Thursday 11th February 2015.