Five: 2008-2011

On 6 October 2008 at 21:00, "Five" relaunched, with a new logo and idents, ditching its lower-case "five" logo in use since 2002, to a current upper-case "FIVE" logo. The identity was developed by Dixon Baxi.

Nol Davis, Five’s Head of Creative Services, said

The new on-air identity reflects a constantly evolving, energetic and enthusiastic brand and tone of voice. There is real synergy on and off air which reflects a true collaboration between all our creative services and agencies.

Five: Christmas 2008-2010

Five: Christmas 2008-2010

A selection of christmas presentation used by Five between 2008 and 2010.
Five: Idents 2008-2009

Five: Idents 2008-2009

A selection of idents used by Five from 2008.
Five: Presentation 2008-2010

Five: Presentation 2008-2010

A selection of presentation used by Five between 2008 and 2010.
Five: Presentation 2010-2011

Five: Presentation 2010-2011

Five updated its the presentation during the summer of 2009.
Five: Ident 2009-2011

Five: Ident 2009-2011

Presentation on Five was updated in February 2010, with new programme-related idents replacing the previous set.