Central won back the contract to produce the continuity links from 1 April 1991, choosing to revert links back to a small in-vision studio and using one regular presenter, Tommy Boyd. During the 1991-3 era, greater importance was being placed throughout television on promotions (trailers) as a way of effectively detailing areas of the schedule to viewers who might not know about them. The 1993 invitation to tender for the provision of the Children’s ITV service specified a minimum number of high quality trailers that the successful applicant must produce over the term of the contract. With a large promotions department, the contract remained with Central.

In February 1993, in-vision presentation was dropped by the new and first Network Centre controller of children’s & daytime programming Dawn Airey (a former Central management trainee) with Steven Ryde providing out-of-vision continuity links featuring a wide variety of animated characters. Two other another annoucners were also used during this period, Charlotte Laudat’s and Emily Morris.

On 6 September 1993, CITV was extended to start at 15.30, when ITV network centre decided to moved the pre-school children slot from 12.10, to be branded under the CITV in the afternoon slot. Around the same time, the Children’s ITV name was changed to CITV, having been used in some form or another since the previous year. However, the Children’s was not removed from the logo until Monday 2 September 1996, the same month a Digital On-screen Graphic (DOG) was introduced.

With Thanks to Benriggers, DELTIC1976 and Aidan Lunn for their contributions to this page.

1991-1993

Corporate CITV ident: used until 30th January 1993. It was used mainly for start and end of CITV

Ident for breaks

Studio and presenters shot


Later advert string


1993-1995

CITV opening.
On 6 September 1993, CITV was extended to start at 15.30, when ITV network centre moved the pre-school children slot from 12.10, to be branded under the CITV in the afternoon slot.

CITV Close.

1995-1996

Tomorrow Promo,

Closing Ident,

1996-1998

The presention was given a revamp in 1996, and additional new idents were created
We dont have presentation from this era, we are working hard to obtain copies. Do you have a copies? Get in contact