ITV Breakfast Limited (previously known as GMTV Limited) is the national ITV breakfast television contractor, broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc in November 2009.
GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly rebranded ITV Breakfast launching new weekday breakfast programmes Daybreak and Lorraine on 6 September 2010.
The Daybreak name was axed on Friday 25th April 2014, and replaced by Good Morning Britain, which launched on Monday 28th April. The new programme is presented by Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher.
Daybreak was a national British morning television programme broadcast on ITV from 6 September 2010 - 25 April 2014.
Good Morning Britain is a national British morning television programme which is broadcast on ITV, weekdays from 6.00am to 8.30am. It began on 28 April 2014 as a replacement for ITV's previous breakfast programme, Daybreak.
Lorraine is the early weekday morning, lifestyle and entertainment show for ITV, presented by Lorraine Kelly and others.
GMTV was the national Channel 3 breakfast television contractor, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010.
TV-am was a breakfast television station that broadcast to the United Kingdom from 1 February 1983 to 31 December 1992.