ITV Encore was launched at 19:00 on Monday 9 June 2014, and become the first new channel from ITV in eight years. The Channel which broadcasts exclusively on the Sky platfrom, is part of a wider four year partnership between ITV and SKY.
ITV Encore will broadcast ITV’s most successful drama series of recent years, while from 2015, it will screen original commissions from the channel. Adam Crozier, ITV Chief Executive, said:
A key part of our strategy is to become the most watched, most loved and most talked about family of free and pay channels for every household and every advertiser in the UK. ITV’s brilliant dramas contributed to a fantastic on-screen performance last year – we had three out of the top five dramas in 2013, which helped us increase our share of viewing on the main channel for the first time in a decade. The time is absolutely right to build on our successful partnership with Sky with the launch of ITV Encore, which will be an important part of ITV’s family of channels, and will complement ITV3, home to our long-running, classic drama series. ITV Encore is right in line with our strategy of growing non advertising revenues while at the same time creating even greater opportunities to showcase new drama.
winter 2014 promo