On 5 October 1998, ITV introduced a new blue and yellow logo as its corporate branding. Over the course of the next 6 years the three biggest players in the ITV marketed merged to create single ITV for all of England and wales.

ITV Sport: 1998-2006

ITV Sport: 1998-2006

A selection of presentation used by ITV Sport from 1998 until 2006.
ITV: Christmas 1999-2005

ITV: Christmas 1999-2005

Coverage of festive presentation from ITV1 between 1999 and 2005. 1999 Promo 2001 Ident As in 2000, the Carlton-owned stations resisted the national identity for Christmas, continuing with the seasonal idents used the previous year. The...
ITV: 1998-2001

ITV: 1998-2001

On 5 October 1998, ITV introduced a new blue and yellow logo as its corporate branding, with the accompanying slogan "tv from the heart of life".
ITV1: 2001-2002

ITV1: 2001-2002

ITV rebranded as ITV1 on 11 August 2001.
ITV1: 2002-2003

ITV1: 2002-2003

On 28 October 2002, a unified national identity came to the ITV regions in England, Wales and the Scottish Borders.

ITV1: 2003-2004

On 1 September 2003, the ITV1 celebrities ident set was updated to reflect changes to the faces you could see on ITV1.
ITV1: 2004-2006

ITV1: 2004-2006

1st November 2004 heralded a new on-air look for ITV1 coinciding with the launch of ITV3.
ITV Year of Promise

ITV Year of Promise

In March 1999 ITV announced details about their millennium project called "Year of Promise", described as 'The ultimate New Years resolution' by then ITV chief executive Richard Eyre.