On 11 April 2005, ITV plc introduced the new ITV Day brand, used to identify the channel between 9.25am and 5.00pm, replacing “ITV1”. ITV Day was treated as a separate entity to ITV1 and featured its own presentation set focusing using the colours of red, orange and yellow and featured scenes of tyimageal “daytime” activities.

Promotions were used in a similar format to ITV1, and all daytime programmes advertised within ITV1 hours were branded with the ITV Day logo.

Pre-Launch


Ident
Yellow

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Orange

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Bath

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DIY

Menu

Next / Then

ECP

Promos

Promo Endboards

IPP

ITV Day Wales

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Yellow

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Orange

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Red

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Exercise Class

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Shopping

Menu

UTV Day

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Orange

Ident
DIY