A new selection of idents were introduced to ITV on Saturday, April 13th 2013. On these new idents, the logo forms up much earlier on than in the previous ident set, and remains on screen for the duration of the ident instead of fading away.
The set was re-aired again in spring 2014 and 2015. In 2016 the set was introduced in late February.
Barber Shop Shave
The only ident of the set where the ITV logo fades out.
Originally introduced as an Easter ident, but it’s now part of the Spring rotation.
With thanks to Andrew Wood from The Ident Gallery