From 13 February 1995, London News Network (a subsidiary of Carlton & LWT) launched a revamped overnight service featuring new neon-themed presentation (without any station-specific branding) and a year later, a brand slogan – Television with Attitude. Initially broadcast on Carlton only, LWT began taking the new service fours days later, and continued it’s near non-use of a continuity announcer at the weekend. Most of the regions formerly served by Granada’s version of Night Time switched in June (which had been following the same schedule as LNN’s service since the start of the year). Within a year of its launch, HTV and Westcountry opted to run its own joint overnight service from Cardiff with locally branded presentation and programming carried from Meridian.
New original programming was also produced for the network including Bonkers!, Bushell on the Box, Carnal Knowledge, Club @vision, Cyber Cafe, Cybernet, Curtis Calls, Hotel Babylon, God’s Gift, Late and Loud, The Paul Ross Show, Pyjama Party, The Lads and Rockmania. Although less reliant on imports than before, shows including Coach and Box Office America continued to feature within the schedules.
When each ITV area took this branding:
- Carlton and Central
- LWT (from 18 February 1995)
- Border, Granada and UTV (from June 1995)
- Grampian (From June 1995 until Mid 1998)
- HTV and Westcountry (June – December 1995)
- Tyne Tees and Yorkshire (from May 1998 onwards)
No1: Action (Dark Red).
Television With Attitude: 1995-1996
Television With Attitude: 1995 Promo.
Promo from 1997,
From Later 1999 the LNN neon idents were replaced by a standard ITV ident. By May 2000 All English ITV station were using a standard ITV logo for all overnight presentation. We are working hard to obtain copies of the both versions used.
With 24-hour programming becoming the norm on British television, ITV phased out the ”Night Time” logos and presentation on overnight shows by late 1999 with generic network branding taking its place in most regions (Meridian’s night time service remained in use until May 2000 when it then adopted the generic branding. Channel and Anglia adopted the look at the same time.) and ”ITV Nightscreen” starting to take up timeslots (particularly towards the end of the night). From 2001 onwards, many of the former overnight programmes associated with the old ”Night Network” and ”Night Time” services were replaced with repeats of networked daytime shows (many of these including on-screen British Sign Language signing for the deaf). By 2005, the only original ”Night Time” programme still airing was the offbeat cookery show ”Get Stuffed”. Scottish and Grampian (both branded overnight as “Nighttime TV”) continued to run its own overnight schedule until around late 2004.
Quiz programming in the form of ”Quizmania” and later, ITV Play output such as ”The Mint” and ”Make Your Play” aired overnight between December 2005 and December 2007.
All ITV plc regions now carry the same schedule from London. ITV’s current overnight schedule consists mainly of repeats of talk and lifestyle shows such as ”The Jeremy Kyle Show” and ”Loose Women”, sport reviews, teleshopping, documentaries such as ”Nightwatch with Steve Scott”, films and ”ITV Nightscreen”. STV in Northern & Central Scotland, UTV in Northern Ireland and ITV Channel Television opt-out of the overnight schedule regularly for teleshopping, repeats, films and quiz programming.
STV also continues to provide its own localised presentation overnight – in April 2010, the station introduced ”The Nightshift”‘, a nightly strand consisting of interactive viewers’ chat, local & national news and extracts from current and archived STV programming, linked by live out-of-vision announcers in Glasgow. Initially launched as a pilot in the Central Scotland region, the programme began airing a separate edition for Northern Scotland and later, separate editions for each of STV’s four sub-regions. A single pan-regional programme is now broadcast across the STV North and STV Central regions at weekends, with opt-outs for sub-regional news.