Text Santa: 24 hour broadcast – 2014

On December 1st 2014, Phillip Schofield presented live non-stop for 24 hours on ITV to help generate cash for ITV’s annual Text Santa campaign.

Phillip Said “ITV wanted to find a new and different way to launch this year’s Text Santa and they asked me if I wanted to film 24 hours, non-stop and broadcast. I took some persuading but as we get closer I’m getting more and more excited – text me again on the day at 4am and I’ll tell you if it was a good idea. We’ve got a few things planned and one or two challenges. First and foremost I’m doing this for the charities.”

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How to donate.

ITN Studios.

Studio and around Kent house

Ad break



The Live Broadcast
Broadcast at 18.52:

Continuity announcement

Phillpe did live Conintiuty at 19.30 into Coronation street, 20.30 Into I’m A celebrity and 22.00 into the News at Ten.

The broken glass Challenge

Good Morning Britain

Images will appear soon.