On December 1st 2014, Phillip Schofield presented live non-stop for 24 hours on ITV to help generate cash for ITV’s annual Text Santa campaign.

Phillip Said “ITV wanted to find a new and different way to launch this year’s Text Santa and they asked me if I wanted to film 24 hours, non-stop and broadcast. I took some persuading but as we get closer I’m getting more and more excited – text me again on the day at 4am and I’ll tell you if it was a good idea. We’ve got a few things planned and one or two challenges. First and foremost I’m doing this for the charities.”

More images will be added to this page shortly.

Graphics













How to donate.




ITN Studios.








Studio and around Kent house





























Ad break



Weather

Preparation.



The Live Broadcast
Broadcast at 18.52:



Continuity announcement

Live
Phillpe did live Conintiuty at 19.30 into Coronation street, 20.30 Into I’m A celebrity and 22.00 into the News at Ten.



The broken glass Challenge




Good Morning Britain

Images will appear soon.