ITV1 HD

After several experimental months tucked away under the Red Button on Freesat, ITV1 HD finally launched as a full service on 2 April 2010, replacing Men & Motors in the EPG on Sky, as well as appearing fully on Freeview HD for those areas able to receive it. To coincide with the launch, the existing channel presentation was upscaled and tweaked with an updated logo. A week after the initial launch on 9 April, 4 additional idents and accompanying breakbumpers were added to the set on both ITV1 and ITV1 HD.

Idents

Fountains

Bicycle

Pavement Art

Buildings

Marketplace

Garden

Bubbles

Lanterns
Added to the set 9 April 2010

Break Bumpers

Regular Break Bumpers


Break Bumper – March 2012 onwards

Miscellaneous Presentation

Promos

ITV1 HD Drama Premieres

Film Break Slides

Film Break Slide (2012)
Presentation on ITV1 and ITV1 HD was refreshed slightly on 2 March 2012

2011 Terrestrial Channel of the Year

On 27 August 2011, ITV1 was named terrestrial channel of the year, and for several weeks from 3 September ITV1 and ITV1 HD modified its presentation to reflect this status.

Ident – Fairground


Ident – Field


Ident – Beach


Ident – Market


Ident – Buildings


Ident – Fountains


Ident – Construction


Break Bumpers


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