Idents used by ITV from November 2006 until 2013.

Beach

Market

Bikes

Lake

Basketball
Introduced 16 December 2006

Pavement Art
Introduced 16 December 2006

Fountains
Introduced 3 September 2007

Buildings
Introduced 3 September 2007

Bubbles
Introduced 3 September 2007

Garden
Introduced 3 September 2007

2010 Refresh

Coinciding with the launch of ITV1 HD on 2 April 2010, several new idents were created to be used alongside most of the existing set.

Lanterns

Sunflowers

Snakes & Ladders

Dodgems

Terrestrial Channel of the Year

On 27 August 2011, ITV1 was named terrestrial channel of the year, and for several weeks from 3 September ITV1 and ITV1 HD modified its presentation to reflect this status.

Beach

Garden

Sunflowers

Dodgems

Bubbles