ITV1: Presentation 2010-2013

Coinciding with the launch of ITV1 HD on 2 April 2010, several new idents were created to be used alongside most of the existing set.  Other presentation on ITV1 was also updated to complement this refresh.


Break Bumpers

Regular Break Bumpers


Regular Break Bumpers
The Brighter Side

FA Cup

X-Factor
2010/2011

2012

Dancing on Ice

Britain’s Got Talent
2011

Channel of the Year
2011

I’m a Celebrity
2011

2012

Red or Black

Downton Abbey
2011

Christmas 2012

Euro 2012


Promotions

Regular Promos

Special Promos

ITV1 HD promo

Afternoon Daytime promo

I’m A Celebrity
2010

Rugby World Cup 2011

Red or Black

ITV Sport
2012

Euro 2012

X Factor
2012


Presentation

X-Factor Website

Breakdown Slide

Film Break Static

Into / Out of Break Slides

ITV1 Drama Premieres

ECPs

IPP

ITV Player / Cross-Channel Promo

Saturday Night Entertainment

ITV Live

Euro 2012 Slide / Endcap

ITV Sport Frontcap

ITV1 +1

Launch Promo

Promo

DOG / Slide

Nightscreen

2012 Refresh

A slight refresh to graphics on ITV1 from 2 March 2012, as promos, ECPs and a newly-introduced break bumper were much plainer black in design.

Break Bumper

Promo Endboards

From the Autumn of 2012, promo endboard featured symbols to show the various ways viewers could watch ITV programmes

Drama 2012 Promo

Documentaries
A form-up version of this animation serves as a frontcap to documentary programming on ITV1

X Factor Weblink

ECP

Breakdown

Life, Captured Endcap
A series of extended promos showcasing ITV’s output ran throughout 2012

ITV Player
Ready When You Are

Drama Lives on ITV
Ahead of a rumoured rebranding of ITV1 back to “ITV” after eleven and a half years, a simple wood and shadows effect drama ident created by Craig Ward began being used in September 2012 before evening drama programming.