ITV1 Wales

When Granada and Carlton introduced national ITV1 branding to all stations in England and Wales on 28 October 2002, the HTV channel identity ceased to be used for presentation. It was replaced by the on-screen name ITV1 Wales and ITV1 West of England. ITV1 Wales still uses a variation of the generic theme, however with the name Wales consistently present under the ITV1 logo.

ITV1 Wales: 2002-2003

ITV1 Wales: 2002-2003

On 28 October 2002, after 34 years, HTV was no more -- replaced by 'ITV1 Wales' branding at all times.  Transmission of live continuity remained from Cardiff for a short while, providing a localised service from 9.25am until around midnight...
ITV1 Wales: 2003-2004

ITV1 Wales: 2003-2004

On 1 September 2003, ITV1 Wales refreshed its on-air presentation to complement the main network ITV1 refresh. Regular Idents News Blue News Yellow Footballers' Wives Lynda Bellingham Frank Skinner Ant...
ITV1 Wales: 2004-2006

ITV1 Wales: 2004-2006

Presentation was updated on ITV1 on 1 November 2004.  Idents, promos and break bumpers continued to be rebranded for playout on ITV1 Wales. Announcements between 9.25am and around midnight also continued to be recorded in Cardiff by the two duty announcers ...
ITV1 Wales: January-November 2006

ITV1 Wales: January-November 2006

On 16 January 2006, a new logo was created for use on ITV channels.  This opportunity was also taken to centralise continuity with the London team finally for all ITV plc stations, meaning the locally-voiced continuity for ITV1 Wales (albeit recorded...
ITV1 Wales: 2006-2013

ITV1 Wales: 2006-2013

Introduced on 13 November 2006, ITV1 began using idents with the theme "alive with colour", and ITV Wales viewers continued to receive modified versions of these idents. However, the 'Wales' identifier was now added live to the idents...

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