On 28 October 2002, after 34 years, HTV was no more — replaced by ‘ITV1 Wales’ branding at all times. Transmission of live continuity remained from Cardiff for a short while, providing a localised service from 9.25am until around midnight — it was soon switched to being played out by the South Bank. All celebrity idents were rebranded with a ‘Wales’ identifier on them, as were all break bumpers and local promos.
‘That’s Entertainment’ Promo
Not introduced until February 2003
Local Ident – Jonathan Hill and Lucy Cohen
Celebrity Idents (selection)
Brit Awards Ident
‘I’m a Celebrity..’ Ident