ITV1: January-November 2006

On 16 January 2006 a brand new logo and presentation package was unleashed. It brought ITV1, ITV2 and ITV3 in line with ITV4. It was part of a major re-brand of the ITV network, known as Brand 2010, which also included the News and Sport divisions as well as off screen content. Dubbed the ‘Emotion’ idents, several of the idents were shot in South Africa, in them the ‘ITV1’ logo would open out and enclose the footage it was superimposed on to. All but one of the idents were a montage of unrelated scenes, which include such things as a man rubbing his bare chest, girls rolling down a hill and two people hugging trees. The idents were supposed to represent a feelings such as joy, pride or sadness.

With thanks to Ashley Barrett for the idents captures on this page. Visit This is Five at www.thisisfive.co.uk

For more coverage of ITV1 from 2006, please also visit our ITV1 Wales page from the ‘Emotions’ era.

Idents

Embarrasment


Joy



Hope

Love


Pride


Sport No1

Sport No2



Surprise

Presentation

Promotions

Regular Promo Endboards

Special Promo Endboards

Movie Promo Endboards

Coronation Street Promos

Break Bumper

Break Bumpers – The Brits 2006

Tonight – Programme Rundown

Next

Next Slide / Film Break Slides

ECP

Ice Age ECP

IPP

itv.com

ITV Mobile

Seasonal

ITV Movie Premieres

 

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