S2 launched on 30 April 1999, and was the Scottish version of the current ITV2 television station owned by SMG plc. The station broadcast throughout the Scottish and Grampian ITV regions on the Digital Terrestrial platform (branded ONdigital, at the time) along with cable television services NTL and Telewest.

At launch, S2 was on air between 4pm and 2am, seven days a week, with its target audience being 16 to 34-year-olds. S2 Live, an entertainment show was S2’s flagship show, and aired every night, presented by Sarah Heaney. The channel also repeated drama and documentary programmes, originally shown on Scottish/Grampian. S2 also broadcast sports coverage, including Scottish rugby.

By the end of its life, it had lost nearly all of its Scottish programmes and mainly simulcast ITV2, but covered the ITV2 graphic with an opaque S2 graphic. This caused controversy and forced the broadcaster further into removing the channel.

Although S2 initially had great ambitions for the station, it closed in on 27 July 2001, as part of a deal with ITV Digital. As part of the deal SMG agreed to market ITV Digital, following a dispute between the companies over the rebrand of channel 3 to “ITV”.Carlton and Granada have paid SMG an undisclosed amount as part of the deal.An SMG spokesman said: “We were always sympathetic about what Granada and Carlton wanted to achieve with the brand. The disagreement was about receiving adequate compensation, which is what we now have.” The channel was replaced by ITV2 and the ITV Sport Channel.

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