ITV4 is a British television station which was launched on 1 November 2005. It is owned by ITV Digital Channels Ltd, a division of ITV plc, and is part of the ITV network. The channel has a male-oriented line-up, including sport, cop shows and US comedies and dramas, as well as classic ITV action series of the 1960s and ’70s. ITV4 is broadcast on Freeview, digital cable, IPTV and satellite television.
ITV4 was the first channel to use the new on-screen look that was rolled out across the rest of ITV plc's channels on 16 January 2006.
ITV4 updated its idents in early September 2007, introducing CGI based presentation.
In line with the corporate rebranding of ITV, ITV4 received a new look on 14 January 2013.