Anglia Television: 1988-1999

Anglia unveiled a new look on 21st March 1988. The knight had been put to bed and in its place was a new heraldic flag logo designed by Robinson Lambie-Nairn, with a new music piece written by composer Nic Rowley. The new presentation cost the company ¬£500,000. The main reason for the rebrand was that although the Knight worked well off screen, it didn’t work on screen, with the Anglia audience¬†suggesting that the knight branding was old-fashioned

With thanks to Ash Sowerby, Aidan Lunn, Benriggers, Neil Miles, and TVBits for their contributions to this page.

Ident


1989-1999

Anglia were one of five regions who refused the 1989 generic ident introduced by ITV. They had a point to be fair. Why waste all that money on a rebrand just for it to be swept under the carpet? This is what viewers in the East of England never got to see on-screen…

Ident

Clock

Slides:1988-1992



Slides:1993-1996



Promos
1990-1994




Promo
1995-1996


Next
1990-1996


New Drama for 1997 promo
1996






New string
1996


Trail endboards: 1996-1999



Break Bumper 1988-1998

Break Bumper 1998-1999

Endcaps