A new logo and a new era in television presentation: Central’s “Cake”. Central’s coloured strips were introduced to the IVC studio by December 1982, before being added to feature in Central’s own promotions in 1983.

The first versions of the cake logo appeared in early August 1985, as part of a new presentation package titled “The One To Watch”. Around 10,000 different variations of presentation were created over the 13 years the cake was broadcast, including promos, slides etc.

With thanks to TV68 for his contributions to this page.

Idents

Ident 1

Ident 2

Ident 3


Ident 4



Ident 5



Ident 6





Presentation

Good Morning

Menus


Slides

Next


Next: version 2


Promo Endbroads

In vision