Arguably the most loved YTV ident, dubbed ‘Liquid Gold’ was introduced in January 1987. A Yorkshire Chevron rises from a liquid gold plate to take its rightful place in the centre of the screen. It reportedly cost a small fortune to produce and yet it still only lasted for 3 years!
Yorkshire also introduced an additional ident to work along with the “Liquid Gold” ident. The revolving Chevron was first used as a Christmas ident from 1983. Neither idents were used before programmes produced by YTV which were still introduced over a slide.
Alternative revolving chevron
Daytime revolving chevron
21st Birthday (1989)
Proving that the presentation budget had been well and truly spent on the Liquid Gold ident, this simpler formation celebrated Yorkshire’s 21st birthday. And I’m sure you will agree that the ‘21 years of entertainment and excellence’ tagline is not in anyway overly pretentious at all. Definitely not…
Left: Christmas 1988. Right January – September 1989.
On the 1st September 1989 Yorkshire implemented the generic ITV look taking the full package, with two idents being created.
A non moving ident which was used until October 1994.
The generic animated version, which only lasted a year or so.
1991 – 1994
Unsurprisingly, the generic animated version didn’t go down well with YTV bigwigs; half of their famous logo was missing! So in early 1991 the animated version was edited featuring a more prominent chevron and a change of font type for the Yorkshire Television legend.
Clock: until Circa Spring 1992.
Slides until Circa Spring 1992.
Slides From Spring 1992.
Slides From Autumn 1992.
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January – April 1993:
Late April – August 1993:
September 1993 – September 1994: