On 2 June 2014, STV relaunched its branding for all service to being in a uniformed look, created in partnership with DixonBaxi, which retained the current blue and white logo, with the blue being tweaked slightly to a new shade, while the the logo is now ‘dimensionalised’.

Aporva Baxi, Co-Founder of DixonBaxi said: “The refresh for STV is a landmark moment for the business and brand. We are proud to have helped in shaping the strategy and new future of STV, and imbuing the network with a ‘big life’ attitude has been at the heart of our work. which allowed the opportunity for STV to capture the sprit of the nation, and really express who Scottish people are”.”

Regular Idents

Bold & Beautiful





Bold & Beautiful (short)

Come & Go





Come & Go
Medium
Withdrawn April 2016




Graft & Glory





Graft & Glory
Medium
Withdrawn April 2016




In it together






In it together (short)

Let’s get Ready





Let’s get Ready
Medium
Withdrawn April 2016




Song and Dance






Song and Dance
Medium
Withdrawn April 2016




Song and Dance Short



2016 Additions

During the last week of April 2016, STV introduced a new set of idents to appear long side its original set which have been in use since June 2014. All the medium lenght idents were withdrawn while a number of rarely used short ident become more prominent.

Helicopter Pilots








Smiling people





Steel works




Junior Motorbike rally





Come & Go
Short No1


Come & Go
Short No2



Song and Dance
Short No1


Song and Dance
Short No2


Song and Dance
Short


Bold & Beautiful
Short


People
Short No1


In it together
Short No1