UTV introduced new idents in 2011. The idents once again feature scenes across Northern Ireland, with the focus on individual activities within the scenes. These are prefixed into the ident sequences, with examples such as “U Walk”, “U Work” and “U Farm”.

Mourne Mountains

Hillsborough, County Down

Broughshane, County Antrim 1

Broughshane, County Antrim 2

Scrabo Tower 1

Scrabo Tower 2

Island Hill, County Down

River Lagan, Belfast 1

River Lagan, Belfast 2

Ormeau Park, Belfast

Queen’s University, Belfast

Whitehead 1

Whitehead 2

Whiteabbey

Islandmagee 1

Islandmagee 2

Islandmagee 3

Newcastle, County Down

Inch Abbey, Downpatrick

Toome Eel Fishery, Toomebridge

Ballycastle, County Antrim

Dundrum, County Down

St John’s Point Lighthouse