On 17 October 2016, a brand new look, aligning the UTV brand more closely with that of the ITV network was unveiled. The station idents, based on those used by ITV since a major rebrand in January 2013, include the UTV logo changing colour as it blends in on a live-action scene – a process known as “colour picking”.
With thanks to Andy Haughton and Andrew Wood for their contribution to this page.
The first ident to air as part of the new look
In early 2017 seven more idents were added to the mix.
Mums on the run
New born mum
Horse racing No7