MTV is a 24-hour general entertainment channel operated by MTV Networks Europe.
The channel was launched as part of MTV Networks Europe localization strategy in 1997. MTV UK (previously MTV UK & Ireland and MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localization of MTV in Europe. The region was served by MTV Europe which was launched on 1 August 1987. As of February 2011, MTV is no longer be found in the music section of Sky’s EPG and has relocated in the entertainment section on channel 126.