British Eurosport launched in 1999, replacing Eurosport International on most platforms with some schedule variations and local commentary. The launch of British Eurosport and creation of programming specifically for the UK was initially funded by Premium TV, which did not have a stake in the sports channel, but received a share of the revenue. British Eurosport had live studio presentations of major sporting events and tournaments.

British Eurosport: 2011-2015

British Eurosport: 2011-2015

A new look for British Eurosport, introduced in 2011.
Eurosport: 1989-1992

Eurosport: 1989-1992

Eurosport presentation from 1989-1992.
Eurosport: 2015-

Eurosport: 2015-

Eurosport has unveiled a new brand identity with a new tagline, ‘Fuel Your Passion’.