Eurosport has unveiled a new brand identity with a new tagline, ‘Fuel Your Passion’.

The new identity was revealed on-air on Friday, November 13, 2015 and will be underpinned by the strapline ‘Fuel Your Passion’.

The introduction will be supported by the #sharemypassion social media campaign, which encourages fans to share stories about the extraordinary lengths they go to in order to demonstrate their love for their athlete, team or sport.

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