Challenge announced on Friday 4th October 2013 that they would be unveiling a new look on Monday 7th October 2013. The re-fresh, created by Motion graphic design agency Creative Nuts, introduces a family of animated characters to Challenge, the home of contest, who will feature in both the on and off air look and feel. Each lovable character is designed to complement the fun vibrant collection of programming on the channel, from physical contest to game shows, with a character designed to introduce every classic and original programme. Challenge director Stephen Ladlow said:
“Our new animated family of characters are equally fanatical about the content and this is reflected in how they present the channel in a funny, memorable and energetic way.
An ident which changes on a daily basis, with a different gameshow host in the photo. So far we’ve seen Alexander Armstrong, Pat Sharp, Brian Conley and Bradley Walsh.
Our new friends practise their best buzzer sounds…
Total Wipeout Tiny attempts to jump the red cushions in the style of Total Wipeout.
Les Play faces his moment in the spotlight…
Muscle Tiny flexes his muscles, with mixed results…
And the winner is…
Wresting Promotion: 2014
15 to one (Series one): 2014
The Chase USA: 2014
Wheel of fortunes:
End Credit Promotions
Xmas Photo Pat Sharp variant