The Movie Channel began on 25 March 1990 as one of the five channels of British Satellite Broadcasting. Prior to its launch, BSB signed an exclusive first-run deal with UIP Pay TV (which distributed Paramount, Universal and MGM/UA releases). One of its first film premieres was the James Bond film, The Living Daylights. In November 1990 when the company merged with sky the idents were updated with a new tag line ” British Sky Broadcasting”

With thanks to Neil Miles for his contributions to this page.

Ident
Until November 1990

Ident
November 1990: onward


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