A new look for Sky One was launched on 21st September 2004, designed by Stockholm based motion graphics agency Kaktus Film.

The new look was launched to co-incide with Sky One’s new autumn schedule, which included the US drama ‘Deadwood’. Sky’s director of marketing Barnaby Dawe said:

Sky One is a core element of our pay-TV proposition. We are invigorating Sky One’s look and feel to match its ambition to deliver a smart, distinctive schedule that satisfies customers’ demands for high-quality programming.

Over 30 different coloured idents were created, each featuring different background patterns.

With thanks to Jordan Harper and HallOfAdvertising for contributing to this page.

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