A new look for Alibi was launched on Wednesday July 1st 2015.

Alibi’s brand refresh, which was led by Assistant Brand Manager Stephanie Maas and UKTV’s Creative Director Scott Russell, hails from design agency Art&Graft, who were brought on board following a three-way pitch to develop the brand’s visual identity. The new look is designed to tap into “what audiences loves about Alibi and its content” and “epitomises Alibi’s programme schedule” which includes, amongst other series, Murdoch Mysteries and Castle.

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