Dave (previously UKTV G2, UK G2; UK Gold 2 and UK Gold Classics) is a television channel broadcasting in the UK, as part of the UKTV network of channels.
On 15 October 2007, UKTV rebranded the channel to ‘Dave’, with the channel being available free-to-air on digital terrestrial platform, Freeview, replacing UKTV Bright Ideas. The +1 version of the channel is called ‘Dave Ja Vu’.
Steven North, Dave head of operations said:
“UKTV G2 is an incredibly successful channel with 10 million viewers in pay homes each month, but with relatively low brand awareness. Changing the channel name to Dave enables us to create a strong and noisy personality for the channel that immediately aligns us with our core 16-34 male audience, since everyone knows a bloke called Dave
Within months of the changes, Dave became the tenth largest in the UK, with a Weekly reach increased of 67%. Dave continued to hold its positions as one of the most watched non-PSB channel in the UK.
Now / Next / Later
Match of the Dave
Break Bumper 2013
Red Dwarf X
Dave marked the return of Red Dward in a new tenth series on 4 October 2012. Associated presentation was used during the weekends leading up to its launch.