Dave: 2007-2014

Dave (previously UKTV G2, UK G2; UK Gold 2 and UK Gold Classics) is a television channel broadcasting in the UK, as part of the UKTV network of channels.

On 15 October 2007, UKTV rebranded the channel to ‘Dave’, with the channel being available free-to-air on digital terrestrial platform, Freeview, replacing UKTV Bright Ideas.  The +1 version of the channel is called ‘Dave Ja Vu’.

Steven North, Dave head of operations said:

“UKTV G2 is an incredibly successful channel with 10 million viewers in pay homes each month, but with relatively low brand awareness. Changing the channel name to Dave enables us to create a strong and noisy personality for the channel that immediately aligns us with our core 16-34 male audience, since everyone knows a bloke called Dave

Within months of the changes, Dave became the tenth largest in the UK, with a Weekly reach increased of 67%. Dave continued to hold its positions as one of the most watched non-PSB channel in the UK.

Idents

Racing Cars

Dinner Party

Tents

Snow Fight

Brass Band

Cowpoys 1

Cowboys 2

Human Cannonball

Lake

Presentation

Presentational Bumpers

Into-Break Images

ECP

IPP

Now / Next / Later

Promos

Promo Endboards

Match of the Dave
2012

Suits
Promo 2013

Suits
Break Bumper 2013

Podcasts

Red Dwarf X

Dave marked the return of Red Dward in a new tenth series on 4 October 2012. Associated presentation was used during the weekends leading up to its launch.

Promo

Break Bumpers

Misc

Christmas

Promo
2011

Promo
2012

Break Bumpers
2012

Promo Endboard
2012

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