Presentation on Dave was refreshed on Tuesday, 29th April 2014. The refresh created by Red Bee Media, includes more than 40 programme idents, new stings and on-air menus also being introduced.
Dave’s Senior Brand Manager, Will Gunton said of the brand refresh:
We want people to think of Dave not just as a place you visit but a mate you want to spend time with even when you can’t get near a telly. In a world crowded with hundreds of channels, Dave has always stood out for its unique personality, which gives us the ability to talk and act in ways which others can’t. This refresh is designed to inject this unique persona into everything we do on and off screen and expand the Dave brand to an even bigger audience.