Presentation on Dave was refreshed on Tuesday, 29th April 2014. The refresh created by Red Bee Media, includes more than 40 programme idents, new stings and on-air menus also being introduced.
Dave General Manager Steve North, said
‘We’re describing it as giving the channel a shave and new haircut, We’re not rebranding the channel or changing its personality – the pillars of wit and banter and smartness remain. The Dave identity is very important to us – we wanted to take time to stand back and find out what makes our viewers and consumers tick and where we could go with the brand.
The updated look and feel Red Bee has created, provides a re-energised and more flexible platform for the channel’s wide range of brilliant programming.
Promo Style A
Promo Style B
Saturday Morning Promo
Next and Now
Tonight, Tomorrow and Later
Left: Alpin. Right: Halford