UK Gold's previous presentation package was refreshed in 1993, when the popular "Goldie" idents were replaced with a form-up of the logo against a blue background.
A re-branding in 1994 saw UK Gold adopt a more fitting identity: idents were based on the forging of gold bars, with the station's logo appearing to have been stamped into gold.
On 1 November 1997 UK Gold replaced its solid gold bar idents, as part of the launch of the 'UKTV' network
On 2 April 1999 UK Gold was rebranded as part of the launch of UK Gold 2. The new look revolved around a firework display, with five variations created.
On 2nd September 2002 UKTV introduced a brand new look for the channel, which featured many strange live action activities, like sweeping up hair at a barber shop or a hand look though a clothes rack.
On 8 March 2004, the channel was rebranded as UKTV Gold in line with the other channels in the UKTV network.
On 5 April 2007, UK Gold updated its presentation.
On 7 October 2008 UKTV Gold became "G.O.L.D.", exclusively showing comedy, both old and new.
GOLD launched a new look on Wednesday, July 16th 2014.