GOLD launched a new look on Wednesday, July 16th 2014.
Dixon Baxi has created GOLD’s new identity. Co-founder and executive creative director Aporva Baxi says:
Our mission was to create a visual identity for Gold that invokes the way “funny” makes you feel. It’s infectious and mood changing, so we thought about how great it would be to spend more time feeling like this. The whole key was to give the brand a voice and really understand its point of view. “Funny” is such a wide thing – everyone has a different point of view on what it is, so that’s why we went along the emotional path.