GOLD launched a new look on Wednesday, July 16th 2014.

Dixon Baxi has created GOLD’s new identity. Co-founder and executive creative director Aporva Baxi says:

Our mission was to create a visual identity for Gold that invokes the way “funny” makes you feel. It’s infectious and mood changing, so we thought about how great it would be to spend more time feeling like this. The whole key was to give the brand a voice and really understand its point of view. “Funny” is such a wide thing – everyone has a different point of view on what it is, so that’s why we went along the emotional path.

Gold: After Dark 2015-

Gold: After Dark 2015-

A selection of presentation used by Gold for its After Dark sagement.
Gold: Christmas 2014

Gold: Christmas 2014

Christmas presentation used by Gold.
Gold: Christmas 2015-

Gold: Christmas 2015-

UKTV rebranded Gold as "Christmas Gold" throughout the month of December 2015 and 2016.
Gold: Idents 2014-

Gold: Idents 2014-

A selection of idents used by Gold since 2014.
Gold: Presentation 2014-

Gold: Presentation 2014-

A selection of presentation used by Gold since 2014.