On 1st January 2017, BBC One retired the circle idents and presentation after over 10 years. The BBC commissioned Martin Parr, one of Britain’s leading documentary photo­graphers, to create 24 images and short films on the theme of “oneness”. The tag line Oneness first appeared during the Christmas presentation. The first of the idents shows were a group of swimmers who bathe off a beach at Clevedon, Somerset, not far from where Parr lives. Talking about the new look, Parr said:

All they made clear to me was that they wanted groups of people with shared interests, and that some should be timed for events of the coming year. The subjects of other photographs and short films will include mountain rescue volunteers in the Brecon Beacons, a keep-fit class and a wheelchair rugby team. I gather the BBC are likely to use the rugby one at the start of the Six Nations tournament

Charlotte Moore, the BBC’s director of content said:

I want BBC One to continue to evolve creatively so it’s important that the channel idents continue to move with the times, too, and feel relevant and in touch with a big and broad mainstream audienc

BBC One: Idents 2017

BBC One: Idents 2017

BBC One's idents, launched on January 1st 2017.
BBC One: Presentation 2017

BBC One: Presentation 2017

Coverage of BBC1 presentation used during 2017.