Since 1993 CITV had been out of vision, with all continuity links voiced Steven Ryde. Towards the end of 1997 the presentation for the service was moved when Central moved into its new, smaller studios at Gas Street Studios in Birmingham.

From Tuesday 26 May 1998, a new in-vision service was introduced by the new controller of ITV children’s output, Nigel Pickard. Steven Ryde became a producer with Stephen Mulhern and Danielle Nicholls becoming the new presentation team. A new logo was introduced, and henceforth the service was referred to as CiTV, until the 2006 re-brand, initially being broadcast from Studio B at Central’s Gas Street Studios.

Central retained the contact to produce CITV for a further two years, after winning against two other ITV companies bidding to win the contact. Shortly afterwards CITV started sharing studio space with the West Midlands edition of Central Tonight in September 1999, allowing room for a large stylised set created by a company called Dorans Propmakers, which was fully utilized in early 2000. The main studio for Central News West had previously been used for live music performances during CITV.

With Thanks to Benriggers and Aidan Lunn for their contributions to this page.

1998 Idents






1998 – 1999 Idents

Towards the end of 1998 the idents were updated.

1999-2001: Idents

The idents were updated again in September 1999 .

Fish idents (preschool)

Fish idents (preschool)

Island ident

TV alien ident No1

Crab ident

TV alien Ident No2

1999-2000: Studio

Yellow Preschool studio


Studio until January 2000

Tomorrow Promo

2000-2003: Studio

The Studio fully utilized the space in the studio in early 2000, with thi s

The Studio was given a minor refreash in 2001

Competitions lines promos



The Studio was given a revamp in September 2003, and new idents were created
We dont have presentation from this era, we are working hard to obtain copies. Do you have a copies? Get in contact