Yorkshire Television is the ITV contractor for Yorkshire, England, and the surrounding areas. It was formed from a ‘shotgun marriage’ between two applicant groups in the 1967 franchise round, Telefusion Yorkshire Ltd and Yorkshire Independent Television, the former having large financial backing (supported by the Blackpool-based Telefusion television rental chain) and the latter having the better plans (but fewer resources). It went on air on 29 July 1968 from purpose-built colour studios in Leeds, the first of their kind in Europe.
1968 – 1969
‘Pa Pa Pa Pa Paaa!’ or however you sing it! 1968 marked the first broadcast of that famous YTV jingle along with the debut of the station’s chevron which would serve the station for well over 30 years
1969 – 1982
The swish 1960s animation may have gone but these static idents were no less scary! Thankfully, programme slides were used to introduce most of the programmes with the ident only appearing generally before the news, and as a frontcap for programmes made by Yorkshire.
Yorkshire introduced a revised ident in January 1982. The “In Colour” legend was dropped, the chevron was made bigger and brighter, along with three supplementary idents, proudly promoting how many viewers the station broadcast to.
First version: Six Million viewers ident
Second Version: Six Million viewers ident
Third Version: Six Million viewers ident
Clock: 1984 until December 1988.
Yorkshire mainly used programme slides instead of idents into most programmes.