STV is the brand used by both ITV licensees in Northern and Central Scotland, formerly known as Grampian Television (now legally STV North) and Scottish Television (now legally STV Central) respectively.
From February 2000 both stations started using the same presentation and idents for the channel, with the only difference being “Grampian” or “Scottish”. When the branding was updated in January 2003, dual branding was used on many occasions for slides, promos etc with only 4 boxes instead of the companies name, making it harder for release there was a difference.
The “STV” brand was adopted on Tuesday 30 May 2006 replacing both franchises’ identities. Its positioning, identity and brand guidelines were developed by Elmwood Design’s Edinburgh office. The STV branding was previously used by Scottish Television from around 1970 to August 1985. Both licensees are owned by STV Group plc.
Since 2014 STV has bidded for and won all licences to broadcast local television in Scotland. In September 2016 STV were awarded three additional licences: Aberdeen, Ayr and Dundee. In 2017, these services will be rebranded as STV2.
In May 2014, STV announced it would be relaunching its television and online services, ahead of the launch of new city TV channel, STV Glasgow.
On 24 October 2011, STV launched a nightly 30 minute programme featuring "an in-depth look at the big news stories of the day along with sport, politics, business, art and entertainment, live studio guests, special features and in-depth analysis and discussion".
In March 2009, STV announced it was to relaunch its TV and online services with fresh new looks. As part of the refresh, new idents and other presentational devices launched on STV on Monday 23 March 2009. The new logo, which features part of the saltire,...
Scottish Media Group (SMG), the owners of Scottish TV, bought Grampian TV in 1997. Shortly following this, local continuity was centralised for both regions in Glasgow, and a lot of the Aberdeen-based staff left the station. From 28 February 2000,...
STV is the brand used by both ITV licensees in Northern and Central Scotland, formerly known as Grampian TV (now legally STV North Ltd.) and Scottish TV (now legally STV Central Ltd.) respectively. The brand was adopted on Tuesday 30 May 2006 , replacing...
Grampian Television: 1961-2000
Scottish Television: 1957-2000
STV News (Central)
STV News (North)