In March 1999 ITV announced details about their millennium project called “Year of Promise”, described as ‘The ultimate New Years resolution’ by then ITV chief executive Richard Eyre. The campaign was fully launched on the 17 October 1999 with a 75-minute show, with a 30-minute update being transmitted in December.
The centrepiece of the campaign was a 14-hour fully branded broadcast, on 1st May 2000, (Bank Holiday Monday), with Eamonn Holmes and Carol Vorderman who presented live from a studio, with a live telephone call centre partly filed by Celebrities.
The Year of Promise was created to allow viewers to leave their mark on history by making public promises for the new millennium, from helping in charity shops, picking up litter, learning first aid etc. In addition viewers were able to pay £25 for their name and promise to be inscribed on a Promise Site, which were situated around 75 locations in the United Kingdom.
With thanks to Benriggers and Colm O’Rourke for their assistance in providing images to this page.
With thanks to Asa Hicks of TV Forum for providing this image
Day of Promise Studio
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Between January and 1st May, many of the promo endbroads were changed to promote the Year of Promise.